Although many companies tend to implement what they feel is a deliberate strategic approach based on what has worked well in their more developed markets, this has proven ill-suited and problematic, at best, within a market as complex and fast-changing as China is today. Instead, initiating what we refer to as a fire dragon strategy and its nine underlying tactics will likely prove to be a highly practical, systematic approach in helping companies to achieve meaningful, sustained business success in the world’s fastest-growing, most greatly coveted market.
In order to make smart, thoughtful business decisions, it is wise for executives to remember the old adage, knowledge is power. This is especially meaningful in light of better understanding and competing within China’s highly complex, fairly intimidating, and rapidly changing business environment. In many ways, ancient Chinese military general, strategist, and philosopher Sun Tzu’s thoughts on preparing for battle still seem to be prescient and hold relevance for those modern corporate warriors seeking to engage in the China market.
If you know the enemy and know yourself, you need not fear the outcome of one hundred battles;
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat;
If you know neither the enemy nor yourself, you will succumb in every battle.
— Sun Tzu (c. 544-496 BCE), The Art of War
Inspired, in large part, by Sun Tzu’s time-tested approach for military success and what he suggested more than 2,500 years ago as critical areas of primary focus including laying plans, organizing troops, and waging war, our proposed strategic framework applies many of the same essential techniques of planning, organization, and execution to significantly increase a company’s chance of business success in the China market today.
Please stay tuned in to future blog posts for more detailed discussions of each tactical area within the fire dragon strategy framework.