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Matt Pillar, a veteran China
expert, is founder and Managing Director of Fire Dragon Enterprises, a strategic advisory firm that
specializes in developing and
implementing Chinese market
penetration strategies for
multi-national corporations. Follow Me
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Tag Archives: Symbolism
Entering the Tiger’s Lair: Firmly Commit to the China Initiative
“How can you catch tiger cubs without entering the tiger’s lair?” (bù rù hŭ xué, yān dé hŭ zĭ? 不入虎穴,焉得虎子) Many companies – including those with world-class brands and a wealth of international experience – still enter China with a … Continue reading
The Specter of the Fire Dragon
In China, one of the world’s oldest and richest civilizations, there are many animals and creatures which have become symbols of great cultural significance, but none as enduring or meaningful as the mythical dragon. For thousands of years, the dragon has … Continue reading